In case anyone doesn’t know yet, which I doubt, Google Analytics is a digital analytics tool that lets you measure website traffic and how visitors behave. It is also free. I recently started a personal and professional project: earning every certification for Google‘s tools. I am registered with Google Partners. I started with the AdWords […]
I’m now Google AdWords certified
Google offers professional certifications in AdWords, Analytics and Mobile Sites. To earn the official certifications, you have to pass a series of exams that Google makes available to all its partners. I prepared for the AdWords certification first. I have worked with both AdWords and Analytics, two essential tools in online marketing, and I chose […]
My take on the SEO courses I have taken
This article covers the SEO courses I have personally taken over the last few months SEO is a differentiating factor in the success of any online project, and it will keep growing in the coming years. SEOs are no longer seen as oddballs working in a back room; they are now a profile many companies […]
QlikView 12
In December 2015 Qlik released version 12 of QlikView, its flagship product and the tool I work with every day. A few months have passed since the launch, but I did not want to miss the chance to tell you a bit about this new version. These are, in short, some of the improvements it […]
Common dashboard mistakes
With dashboards we aim to provide consolidated, high-level information that lets us quickly understand the state of the business. Choosing the dashboard’s KPIs (key business indicators) is fundamental, and they should help improve the company’s productivity. It would be hard to understand business intelligence without dashboards. Here are some common mistakes when building dashboards: Too […]