I have been listening to podcasts for quite a few years now. It is a medium that has evolved a lot and still has a long way to go: listening to what you want, when you want, and even at the speed you want (something that is stirring up a lot of controversy when it […]
Marketing
Google Analytics certification
In case anyone doesn’t know yet, which I doubt, Google Analytics is a digital analytics tool that lets you measure website traffic and how visitors behave. It is also free. I recently started a personal and professional project: earning every certification for Google‘s tools. I am registered with Google Partners. I started with the AdWords […]
I’m now Google AdWords certified
Google offers professional certifications in AdWords, Analytics and Mobile Sites. To earn the official certifications, you have to pass a series of exams that Google makes available to all its partners. I prepared for the AdWords certification first. I have worked with both AdWords and Analytics, two essential tools in online marketing, and I chose […]
Don’t underestimate the power of email marketing
Email marketing is the use of email as a sales or information tool, with the ability to personalize each offer to the type of customer and with immediate reach. Results can be analyzed within a short time, depending on whether the customer receives it, reads it and acts on it. In these times of Web […]
Is the Yellow Pages profitable for your business?
The answer to this question is very simple: ONLY YOU CAN KNOW Páginas Amarillas, the Spanish Yellow Pages, is a business directory with a print edition and an online edition. It lists the business name, some information, the address, phone number and website. Depending on how much you pay, your ad can be bigger, with […]